Search results for "controlled designation of origin"
showing 2 items of 2 documents
Marketing strategies for mediterranean wineries competitiveness the case of pantelleria
2013
Pantelleria is the largest of the Sicilian satellite islands. Its economy, after tourism, is based on farming. The main crop is the “Zibibbo” grape, from which it is obtained “Passito” and “Moscato di Pantelleria”, both sweet fortified wines. The aim of this study was to analyze the possible marketing strategies in order to boost the competitiveness of the Pantellian wine sector that produce a controlled designation of origin product. Besides, through an appropriate survey, we studied the organizational models of Pantellian wineries. In addition, through SWOT analysis, we spelled out the main factors of specificity of Pantellian wine chain to promote appropriate individual and collective co…
Entrepreneurial strategies of Etna wine farms
2014
Viticulture, as well as agriculture in general, performs an environmental and landscaping function and it encourages rural development through the creation of income and job opportunities in the areas where wine is produced. The wine sector, in fact, is of great social and economic importance within the Sicilian agriculture and food industry, because of the job opportunities it provides and due to Sicilian pedoclimatic peculiarities, variety of grape wines cultivars and production process. The present study aims at assessing the competitiveness of small and medium-sized enterprises that cultivate wine grapes in the Etna area. In particular, it has been examined a sample of wine farms that p…